Her Majesty Queen Sirikit The Queen Mother designed the "Chut Thai" attire to showcase national identity and preserve Thai culture, blending tradition with Western formalities.

If you’ve ever travelled along Thailand’s highways, chances are you’ve seen them, towering, colour-splashed trucks roaring down the road, covered in dazzling patterns, mythical creatures, and, quite often, the unmistakable face of Che Guevara. To many Thais, Che isn’t just a symbol of revolution; he’s affectionately known as the “father of the truck.”